Welcome to Friends of the Ranchland

Friends of the RanchLand is a tax exempt educational organization under Internal Revenue Code section 501(c) 3 dedicated to preserving the rural character of Cambria and its coastal environs. We are an educational resource for the public on the value of preserving open space, agricultural lands and the surrounding coastline.

Read more about the Friends of the Ranchland in our Mission Statement.

The "Unauthorized" Blueprint for Hearst's Future

What will happen to Hearst Ranch? Stephen Hearst's plan, a single page of bullet points, is long on promises and short on details. So the Friends of the Ranchland drafted their own proposal for the future of the Ranch. Already, 33 other state and local environmental groups representing more than 22,000 members have endorsed the 70-page "Blueprint". Read more about the Blueprint and download this provocative document.